Volume: 1 Issue: 2 | July-2025

Volume: 1 Issue: 2 | July-2025

List of Articles | Open Access | Published: 30 July 2025

Table of Contents

The Rise of Edtech Industry: A Literature-based Study on AI and its Applications in the Education Sector

Author: Sunil Medepalli 

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Neuromarketing in Digital Age

Author: Syed Waheeduddin, ISL College

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Articles In This Issue

Neuromarketing in Digital Age

Journal of Advanced Engineering Technology and Management (JAETM) | ISSN: 3049-3684 (Online) Volume 1 Issue 2 Published July 2025   Neuromarketing in Digital Age  Author: Syed Waheeduddin, MBA Student, ISL Engineering College, Hyderabad, India Abstract Neuromarketing is a fast growing field of digital marketing. The 21st century marketing has certainly come a long way with new strategies and techniques to attract the customers across the borders. Neuromarketing, though not a few subjects, is relatively growing  and it is at the intersection of marketing and neuroscience. This paper attempts to identify the impact of neuro marketing on consumers, offering insights into how consumers prefer to buy products. Though neuromarketing is deemed to be more useful in terms of analyzing the purchasing behavior, it also raises ethical issues revolving around consumer consent, consumer purchasing history ,manipulation of data, and maintaining autonomy. This paper explores differ...
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Announcements: Submit Your Manuscript Now! Call For Papers July-Aug 2025

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Submit Your Manuscript Submit Your Manuscript Now!    Call For Papers July-Aug 2025 Electronic Submissions should be sent in a Word file or a PDF directly to the team at JAETM: info@jaetm.com.  You can also use this link to upload your research article or manuscript.  Upload Here .  Each submission should contain both blinded and unblinded versions of the manuscript. The Journal of Advanced Engineering Technology and Management  is now accepting submissions for publications. We primarily publish research papers, but authors, researchers, and institutions are also welcome to submit case studies, short and long reviews, reports, letters, etc.  Journal of Advanced Engineering Technology and Management is a fully peer-reviewed, and open-access journal. UGC-CARE (India) recommends publishing papers in either in a UGC-CARE Journal or a peer reviewed journal (a refereed journal blind-peer-reviewed journal). It is recommended that journal should be indexed in ...
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Journal Publishers With Fast Research Paper Publication

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Fast Research Paper Publishing Journal Journal of Advanced Engineering Technology and Management is an open-access, peer-reviewed, journal publishing research that mattes the most! We always ensure that the work is of high quality. Our journal editorial policies are set with the goal to publish only valuable research.   Our editorial policies are flawlessly aligned with the DOAJ indexing criteria and UGC-Care norms.  JAETM is a Transparent Peer-Reviewed Open Access Journal (Follows UGC Guidelines - Learn more about UGC Public Notice ). The journal is deemed for top-tier indexing databases, national and international indexing platforms, recognized for authenticity, clarity, and transparency such as Web of Science, Scopus, PubMed, CrossRef, DOAJ and other indexing platforms.  Paper Journals: Research Paper Publication As an online paper publication journal, publishing research papers peer-reviewed by experts, we aim to bring only top-notch research to the front. Paper ...
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Project Management: A Study On Tackling Grand Challenges With Innovation in Technology

Journal of Advanced Engineering Technology and Management   |  ISSN (Online): 3049-3684   Volume: 1 Issue: 01 | Feb-2025 Article | Open Access | Published: 21 February 2025 Project Management: A Study On Tackling Grand Challenges With Innovation in Technology Ahmed Quroshi, Sunil Medepalli Abstract  Effective project management is a key to success in any type of project, no matter how small or big a project is. Due to intelligence, a flawless strategy, and a right approach matter a lot. This research paper provides an overview of project management and its role in diverse fields from IT to engineering. It provides insights into innovation in technology and its use to propel projects to success.  The paper along with addressing challenges limitations, and future scope, offers insights and possible solutions to improve project outcomes.  View PDF Introduction  Project Management plays a critical role in the execution and management of projects acros...
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AI’s Next Leap In Redefining Enterprise Software Development: From Past to Future Possibilities

Journal of Advanced Engineering Technology and Management   |  ISSN (Online): 3049-3684   Volume: 1 Issue: 01 | Feb-2025 Article | Open Access | Published: 21 February 2025 AI’s Next Leap In Redefining Enterprise Software Development: From Past to Future Possibilities Syed Younus Abstract Software Development as a field is exponentially growing. It is deemed essential to innovate and lead. Though technologies from time to time have greatly impacted the development methodologies, it is AI now that has ushered software development into a new era of possibilities. It truly has helped with optimizing the SDLC (Software Development Lifecycles), but there are myriad challenges that its integration into software engineering entails. AI tools are fast transforming the ways the codes are written, generated, improved, optimized, reviewed, debugged, and managed. From saving time that often goes into carrying out repetitive tasks to analyzing or testing code, AI tools have made ...
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AI In HRM: New Perspectives, and Challenges Ahead

Journal of Advanced Engineering Technology and Management   |  ISSN (Online): 3049-3684   Volume: 1 Issue: 01 | Feb-2025 Article | Open Access | Published: 21 February 2025 AI In HRM: New Perspectives, and Challenges Ahead Marshall Elan Independent Researcher Abstract AI-driven HRM is fast emerging as an innovative technology solution, providing businesses with new opportunities to optimize their human resources and interrelated management operations more effectively. It impacts almost all business sectors and industries, IT and non-IT enterprises, operating in the digital world. Though it offers myriad benefits, there are challenges that businesses need to tackle to successfully integrate and use AI technology in their HR business processes. This paper provides insights into HRM paired with modern Artificial Intelligence (AI) practices, and how firms can utilize AI in HRM to compete and overcome a host of human resources problems and ultimately propel their organiza...
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The Rise of Edtech Industry: A Literature-based Study on AI and its Applications in the Education Sector

Journal of Advanced Engineering Technology and Management (JAETM) | ISSN: 3049-3684 (Online) Volume 1 Issue 2 Published July 2025   The Rise of Edtech Industry: A Literature-based Study on AI and its Applications in the Education Sector Author: Sunil Medepalli - Independent Researcher ABSTRACT Artificial Intelligence (AI) is spuriously growing, transforming all business sectors and industries. The Education Sector or industry has undergone a drastic change with the introduction of AI too. AI in the education system is also regarded as revolutionary. It makes learning easier, offers freedom to automate repetitive tasks, and other benefits but its integration into education is a challenge in itself. With changes in the education system, and with the evolving technology, education as an industry is fast moving to new realms of possibilities where AI will continue to play a significant role in personalizing education experiences. This paper provides an overview of the literature ...
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Role of Big Data in Business Transformation: New Perspectives and Challenges Ahead

Journal of Advanced Engineering Technology and Management   |  ISSN (Online): 3049-3684   Volume: 1 Issue: 01 | Feb-2025 Article | Open Access | Published: 21 February 2025 Role of Big Data in Business Transformation: New Perspectives and Challenges Ahead  Mohammed Ismail Abstract  Big data as a frontier technology is fast growing, impacting almost all business operations. Small and big businesses employ it for improvement in business operations. This paper provides a view of the role of big data in the modern business world and how enterprises use it to optimize their processes and reach their goals. It also discusses some of the core problems businesses encounter in effectively implementing and integrating this technology into their operations. It concludes with trends, possible future, and solutions that could come in handy to enhance operational efficiency and results.  Download PDF Introduction Big data as a technology is growing exponentially. It...
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ChatGPT: A Comprehensive Review on Current Perspectives and Future Directions

Journal of Advanced Engineering Technology and Management |  ISSN (Online): 3049-3684   Volume: 1 Issue: 01 | Feb-2025 Article | Open Access | Published: 21 February 2025 ChatGPT: A Comprehensive Review on Current Perspectives and Future Directions   Anil Srivastava    Abstract  ChatGPT made it big in a short period. According to numerous reports, it gained immense popularity due to its breakthrough in large language modeling. In the field of AI, it is considered a unique model that also has propelled other technology companies to come up with similar kinds of tools that could solve problems with natural language conversations. This paper presents a brief history of ChatGPT and how it made its name in the field of AI. It also discusses the complex science behind supervised learning, data training, and its functionality, accompanied by a review of existing and growing literature. This article aggregates all available literature on this topic and provide...
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