Journal of Advanced Engineering Technology and Management (JAETM) | ISSN: 3049-3684 (Online)
Volume 1 Issue 2 Published July 2025
Neuromarketing in Digital Age
Author: Syed Waheeduddin, MBA Student, ISL Engineering College, Hyderabad, India
Abstract
Neuromarketing is a fast growing field of digital marketing. The 21st century marketing has certainly come a long way with new strategies and techniques to attract the customers across the borders. Neuromarketing, though not a few subjects, is relatively growing and it is at the intersection of marketing and neuroscience. This paper attempts to identify the impact of neuro marketing on consumers, offering insights into how consumers prefer to buy products. Though neuromarketing is deemed to be more useful in terms of analyzing the purchasing behavior, it also raises ethical issues revolving around consumer consent, consumer purchasing history ,manipulation of data, and maintaining autonomy. This paper explores different types of applications currently implemented in the neuromarketing process. It offers a critical analysis of the current strategies, providing suggestions and recommendations for sustainable growth in this peculiar field of neuromarketing.
Keywords: Neuromarketing, Developing Countries, Consumer Behavior, Ethics, Emerging Markets, Marketing Technology
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